Online Marketing & Search Engine Visibility

Strategic, Search Engine Focused Marketing
Making your web site easy to find for those who do not already have your web site address is obviously vital for businesses, but most have only the slightest notion of what that involves. A comprehensive strategy to increase your online visibility not only can increase revenue, but if done correctly, should easily pay for itself over the short-run. Key components of a strategic online marketing plan include:

• Keyphrase Research - Find out what users are searching for and take a reverse engineering approach to search engine optimization
  
  
• Web Page Optimization for Organic Listings - Increase both the number and percentage of keywords on your pages and take other crucial steps to maximize visibility to the search engines spiders so that when they crawl your pages, they see what you want them to see. If your Web developer or SEO consultant seems infatuated with "META Tags" or some sort of "hidden" text...run
  
  
• Formulate a Pay-Per-Click Plan and Track Results - Don't just pay to be ^#1 on Yahoo! or Google, make sure your advertising dollars are spent wisely. 360Village can help you track conversions and ROI in a way that is meaningful to you
  
  
• Invest in Training - Too many firms don't thoroughly understand the depths of search engine optimization and online marketing and therefore do themselves a disservice trying to manage these efforts in-house without the necessary insight. 360Village can provide high-level professional training so businesses can more effectively manage and enhance their online visibility
  
  

360Village Founder Dan Stone has trained others in the industry, served on panels of search engine marketing experts at conferences such as Search Engine Strategies in San Jose, California. Maximizing search engine visibility and maintaining an attractive and user-friendly Web page design do not have to be mutually exclusive. "Far too often a Web developer will sacrifice good search engine optimization practices in exchange for a more elaborate layout and design, or vice-versa. A clean, simple approach invariably works better from both an SEO perspective and good, intuitive design. In the end, such an approach gives the client a longer-lived web site and costs them less in the long run." says Stone. Sign-up for a 360Village Online Marketing Workshop »

360Village helps clients get noticed online by improving their online visibility and their online image with our award-winning Total 360° Virtual Tours and other photographic services. For more information, please Contact 360Village Today about your search engine optimization and online marketing needs.

Are you a small business owner needing a better understanding of online marketing? Is your web site not doing all it can to bring you new customers? Dan Stone's new non-technical book specifically for small business owners is worth a look! Find out more and download a free preview of Web Site Marketing Essentials at DanStone.com »